Superstar Shah Rukh Khan and Deepika Padukone starrer 'Happy New Year' box office collections were expected to do well and they are doing just that - the film has everything going for it, what with a mega marketing drive, backed by screening in over 6,000 theatres and of course, getting the timing right - Hrithik Roshan's 'Bang Bang' was the last big release and that too had happened weeks and weeks ago, leaving Bollywood lovers virtually parched for new fare.

Success was guaranteed and so it came to pass. Records are tumbling as 'Happy New Year' box office collections keep going from strength to strength day 1, opening weekend, Rs 100 cr club and more to follow, if filmi pundits are to be believed.

Now, as per Koi Moi, Shah Rukh Khan's 'Happy New Year' box office collections have raced past the Rs 200 cr mark in no time at all managing to generate a gross of Rs 230.85 crore in 4 days.

U dont need to touch a drink to dance like a #Sharabi! Watch the exclusive video now! http://t.co/vyT3BI0YJ9 Reeling with the nasha of HNY

— Shah Rukh Khan (@iamsrk) October 29, 2014

While India gross figures make up Rs 178.35 crore, the rest Rs 52.50 croreis made up of foreign takes.

That means Shah Rukh Khan's 'Happy New Year' is well on its way to challenge the ultimate box office collections figure of Aamir Khan's 'Dhoom 3', which bagged lifetime figures in excess of Rs 500 cr.

Feeling a bit better now. Think will take the HNY team and visit some Mumbai theatres in the day..feel the madness. pic.twitter.com/PGNm78Rg7e

— Shah Rukh Khan (@iamsrk) October 27, 2014