Seemattis centenary celebrations begin with celebrity fashion statements

Written by Businesswire India | Kochi | Updated: Dec 29 2009, 17:13pm hrs
The House of Seematti inaugurated its 100th Anniversary Celebrations 2010 on 18th December 2009 at Gokulam Park Convention Centre, Kochi in front of an august audience. The Indian womans greatest asset The Silk Sari got a drastic make over at this stellar star & celebrity studded glitzy event lasting 3 hours from 6 p.m.

Beena Kannan, the CEO of the Seematti Group was the cynosure of the event alongside such stars like Mandira Bedi & Sameera Reddy who appeared in Seemattis ad campaigns over the last 4 years. They were accompanied by renowned models like Amrita Patki, Veditha Pratap Singh, Snitha Mahe et. Al.

From contemporary to classic, designer to embroidered, machined to handmade silk saris, the array of saris donned by the models on the ramp were exciting to watch. The models sizzled down the ramp with mood music & coloured lighting to match.

Mandira in Jean Sari was really awesome. Sameera dazzled in a Light Shimmer Brocade both which fall under Seemattis Beena Centennial Collection 2010. Mandira opined The Jeans Sari is chic & innovative if you are carrying it with the right accessories & attitude. The light shimmer brocade is a 6 yard wonder made more user-friendly by blending traditional designs & soft silks.

It has a pastel subdued coppery look, golden in hue, falls gracefully and is easy to wear and carry elegantly too! Yet another eye-catching design came up in the cock-tail series which can easily replace the evening gown most of these sari have crystals & stones rich in colour jazzed up with sexy waist belts & designer blouses to add pep & zest.

Sameera Reddy, the incumbent face of Seematti for 2010 appeared glamorous on the ramp. Amidst tastefully designed sounds & lights, vibrant music & dances, Beena Kannan, Seemattis lead designer opined. The focus will be on sustaining a unique identity for Seematti without losing sight of our culture & traditions.

This one-of-its kind event began with Beena Kannan adorning her father V. Thiruvenkitam with a gold bordered shawl. Solemn tributes were paid to the founder of Seematti Late S. Veeriah Reddiar who incepted Seematti at Alappuzha in 1910. Mrs. Seetha Lakshmi Thiruvenkitam & Veeriah (Kannan) were solemnly remembered.

On this momentous occasion, mementos were presented to Seemattis master weavers & sari resource people across Indias metros. Winding up the event, Beena Kannan ceremoniously cut the cake created in the symbolic 100 format & unleashed the year long centennial celebration slated all through 2010.