Sansui Hopes To Ride On World Cup Sales

New Delhi: | Updated: Mar 19 2003, 05:30am hrs
Sansui India, the Indian arm of Japanese major Sansui Electric Co, is targeting sales of 6.5 lakh TV sets this year and a turnover of Rs 750 crore, an increase of 33 per cent over last year, on the back of good World Cup sales.

Despite reports of poor movement of CTVs in the industry, Sansui is upbeat about achieving good World Cup sales. The company claims to have increased its CTV sales by 50 to 60 per cent already, with the 14, 20 inch and Flat TVs accounting for maximum sales.

During the World Cup itself it has set itself a targeted sale of 2,50,000 CTVs. Says COO & VP Sansui India Anil Khera,Our secondary sales have been good. We have cleared almost 60 per cent of our inventory. Our special schemes, specially the one-for-one consumer offer has helped push sales. Our strategy is not to concentrate only on increasing market share, but to capture an expanded market, which will eventually increase our share of the pie. We expect to increase our share from 9 to 10 per cent.

Later this year, Sansui is set to launch projection and Plasma TVs, close on the heels of its Smart Eye range. Its new launches recently include the Hard Rock 21 series which boasts of 1500 watt PMPO sound output and detachable front speaker grills.

It has launched five new models during the last two months in the 21-inch conventional and Flat categories and one in 29 inch.