Samsung Launches Funding Project DigitAll Hope

New Delhi: | Updated: May 27 2003, 05:30am hrs
Samsung Electronics has announced the launch of its single largest funding programme outside KoreaDigitAll Hope. The company has earmarked $600,000 to fund NGOs, educational institutions, development institutions and charities in India, Australia, Thailand, Vietnam, Indonesia, The Philippines, Malaysia and Singapore, all of which have Samsung facilities and subsidiaries. The Indian selection panel will be headed by Amul chairman Verghese Kurien.

Themed Live your Dream, the funding project is being projected as a facilitator of bridging the divide between youth and technology. Making inroads into Indian education, Samsung will be inaugurating its Rs 1-crore laboratory at the Indian Institute of Technology (IIT) in Delhi in June. The company has also been funding students from IIT to do internships at its $20-million research and development facility in Noida.

This region has given the company success and the youth here should be given a chance, Samsung Asia president Kwang-Soo Kim said.

Using an application procedure, Samsung India is set to receive about 40 applications for a piece of the $600,000 funding pie, of which only two will ultimately be awarded with funds. The awards announcement will be made on August 11, while the application procedure is valid from May 27 to July 11, 2003. Samsung has also tapped the Confederation of Indian Industry to recommend NGOs worthy of funding.

Apart from Dr Kurien, others on the pan-Asia panel include National Science and Technology Development Agency (NSTDA) executive officer John Rimmer and United Nations Economic and Social Commission for Asia and the Pacific executive secretary Kim Hak-Su.

In India, Samsung has been supporting sports and educational projects ever since its inception in the country in 1995, said Samsung India director Ravinder Zutshi. Our Involvement with education includes providing education to socially disadvantaged children, promoting IT literacy and funding research. Samsung has already spent Rs 3 crore for its DigitAll Adventure project which serves as a grounding base for students and new technology.

When asked why Samsung was funding research in such developed countries as Australia and Singapore, and not in countries that evidently need the funds like Bangladesh, Laos and Myanmar, Mr Zutshi said at present, Samsung was only launching the project in countries where it had a greenfield presence. The amount to be earmarked for 2004 could touch $1 million, he added.