At a press meet in Mumbai, Philips International, senior VP, head of global marketing management, Enderson Guimares said that the objective is to fulfill the promise made to customers on the digital revolution which is said to make their lives easier, simpler, and better. This is because people will not buy complicated products and they will drop services that are too complex he added. The campaign, which was developed by Philips global advertising agency, DDB and its media agency Carat will feature Philips products that fit the new brand positioning.
Meanwhile, the domestic appliances and personal care division of Philips India a subsidiary of the Netherlands-based Royal Philips Electronics is planning to widen the distribution reach for Philips Philishave from 7 to 30 cities in India. As part of the strategy, the company plans to expand its retailers from 12,000 to 20,000, within a year, said domestic appliances and personal care, general manager - marketing Ram Maganti.