“The move to attract customers with a hardware and software combination stems from the successful implementation of this strategy by our parent company across the globe,” Rockwell Automation India head (commercial marketing) Debashish Ghosh told The Financial Express.
Mr Ghosh, who was in Hyderabad recently in connection with the company’s market expansion plans, said that RS BizWare 4.0, which was the latest product from Rockwell Software suite of solutions, had been designed to improve manufacturing effectiveness, order flow management and manufacturing information visibility.
The new e-manufacturing software would support Factory Talk for true inter-operability among shop-floor solutions and information-sharing among enterprise applications, Mr Ghosh said.
“The company has focused almost entirely on building a common framework through which the products could exploit the latest in Web-reporting technology and information-sharing capabilities,” he pointed out.
The new software would help OEMs share a common terminology to describe factory operations through the Factory Talk data model providing the users with a single, consistent touch point between enterprise resource planning (ERP), supply chain management (SCM) and related systems, Mr Ghosh said.
The new product ‘Rockwell Software’ would provide access to manufacturing information, tailored by the user, from any remote device that supports browser technology, said Mr Ghosh.
The company has strategically positioned the software to address the growing competitive pressures on companies to reduce costs, speed up time-to-market, optimise asset utilisation and improve plant productivity.
“Our aim is to showcase and share new technologies to help the OEMs and end-users benefit both in terms of quality as well price,” Mr Ghosh said.