AirGo airline seats, a brainchild of Malaysia-based engineering student Alireza Yaghoubi, are a low-cost, ergonomic approach to economy class cabin design, the Daily Mail reported.
As anyone who has travelled in the cheap seats knows, today's standard reclining models, which have not had a major design upgrade since the Sixties, leave little space if the passenger in front decides to lean back.
To solve this problem, AirGo seats sit in an independent space for each row - yet are so cleverly designed that they take up just 16 percent more space.
Last year Yaghoubi, who studies at the University of Malaya, won the Malaysian national James Dyson Award, an annual award run by the British inventor's foundation, for his groundbreaking design.
He was inspired to come up with the elegant solution after a series of cramped and uncomfortable eight-hour flights back home to visit his family.
To solve the problem, Yaghoubi designed AirGo to not only give every passenger a minimum personal space, but also give them full control over their monitor and table without affecting others seated behind.
He has done this by separating the seat's tray and screen from the seat in front, and instead having each floating from the hand luggage locker above the passenger.
The back support of AirGo is made of flexible, but strong nylon mesh which readily takes the shape of your body to avoid fatigue and whilst also preventing sweating.
A set of 3 motors within the design of each chair allows passengers to customise the seating position to perfectly fit their posture - helping them to avoid neck and back pain.
And instead of having a footrest on someone else's seat, the footrest is now part of the passenger's own seat and can be controlled to maximise comfort.
The touch-screen through which the system is controlled is also meant for entertainment and is fixed independently from the seats, so passengers can easily move the arms to configure its position. The tray has a similar mechanism.