According to the Amfi data, market share of retail investors has increased in liquid schemes, debt schemes, equity schemes and gold ETFs as on March 2010 compared to that of September, 2009.
In equity schemes, retail investors share has surged to 66.7% against 65.6% in September last year an increase of 1.06%. However retail investors also reduced exposure in balanced and gilt schemes during the same period. Sebi over the past few years has been admonishing fund houses to go retail and penetrate newer markets.
Interestingly, banks and financial institutions have hugely decreased their holding from the mutual funds. The month of March is usually witnesses huge redemption from banks and FIs, which could have reduced their overall market share.