It is learnt that the Monsoon Hungama Offer launched in July this year has drawn large subscriber numbers.
Confirming that the service had crossed the five-million subscriber base landmark, company sources said the service is clocking anywhere between 30,000 and 35,000 new subscribers every day.
Thats the run rate we expect to keep on happening, going forward, a top Reliance Info source told FE.
The Monsoon Hungama Offer gives the subscriber a handset and a new connection at an all-inclusive entry price of Rs 501.
Reliance Infocomms initial offer required new subscribers to make a down payment apart from post-dated cheques which together added up to Rs 21,600. This was subsequently reworked to bring down the deposit to Rs 3,350. With the launch of the Rs 501 offer, the company is said to be targeting a larger proportion of the population since the entry costs were considered to be a hurdle to new subscribers. Today, the Reliance IndiaMobile service is available across 600 cities and towns in India.
FE had earlier reported that Reliance Infocomm was gearing up for the launch of its pre-paid service before Diwali. This service will also be centred around the Hungama brand name. With a large proportion of the wireless market being in the pre-paid category, this launch will be looking to expand the subscriber base across strata. It needs to be mentioned that over 80 per cent of incremental subscribers in the cellular market opt for the pre-paid segment.
Reliance IndiaMobiles service is primarily a limited mobility (WLL) service. The recent judgment from the Telecom Disputes and Settlement Appellate Tribunal (TDSAT) has allowed limited mobility players to use the mobile switching centre (MSC). As a result, value-added services can be offered by these operators. The other WLL players include Tata Teleservices (TTSL), state-owned entities MTNL and BSNL, apart from HFCL.