A horde of issue-based serials like Balika Vadhu were prompted last year and it saw daily soaps finally departing from the world of rich urban families to give way to more real ones.
Shows which reflect the lives of people who actually watch them have become a fad now. Each one represents a certain problem, section or phenomenon in the society. For example Na Ana Is Des Lado deals with the issue of discrimination against girl child while Uttaran, is the rags-to-riches story of an orphan girl. Some new ones have come up at the end of the year, like Pratigya which has the female protagonist fighting against eve-teasing and Tere Mere Sapne addressing the problem of people migrating from villages to cities in search of a living.
We are not a saas-bahu channel anymore. We have come up with new shows like Tere Mere Sapne and Pratigyain order to connect well with the audience, said Anupam Basudev, Marketing EVP, Star Plus. Middle class families and rural backgrounds have become a favourite with channels in an attempt to bring the audience closer to the shows.
Its as if our own lifes stories are being shown on TV, said Gayatri, a homemaker, who regularly watches 12/24 Karol Bagh, the story of a middle class family living in Delhi. The rural setting and dialect has been skillfully utilised in Agle Janam Mohe Bitiya Hi Kijo, which has the female protagonist bearing the yoke of her family in a village in north India. Interestingly, the series replaced the long running K-serial Kasamh Se on the same channel. The serial bears the essence of the rural culture of India. The clothes we wear and the language we speak on the show is deeply connected to the soil, said Roopa Ganguly, who plays a major character in Agle Janam...
Almost every aspect of human life has been explored this year in the form of some or the other reality show. Sach Ka Saamna created a furore even in the Parliament with people protesting against the shows way of making people confess the deepest secrets in their lives.