NRSC has mandated Sam Balsara, chairman of its governing council, and Ashish Bagga, member of the governing council, to discuss and finalise the modalities of the merger as soon possible. For MRUC, the role will be played by G Krishnan, chairman of the governing council, and Bharat Kapadia, member of the board of governors.
On the merger of IRS and NRS, Balsara said: I am happy at this development which a lot of well-meaning people have been looking forward to for some time. We can now look forward to one industry-sponsored robust readership survey that will be accepted by one and all".
G Krishnan, chairman of MRUC, said, MRUC is a body which has members from all constituents of the advertising/media/marketing fraternity.