Rajiv Agarwal Plans To Set Up New Agency

Mumbai: | Updated: Oct 18 2002, 05:30am hrs
After quitting RMG David, part of the $17-billion WPP Group, Mr Rajiv Agarwal is now planning to float his own advertising agency soon. Last week in a surprise move, Mr Agarwal, who was the country manager of RMG David, had announced his decision to quit RMG David which was launched in June 2000.

When contacted by The Financial Express, Mr Rajiv Agarwal said: Ill be floating an agency of my own very soon. In fact, I find it very challenging to start something from scratch. Its quite a rewarding experience to see a new venture taking off.

Incidentally, Mr Agarwal had played an instrumental role in setting up two advertising agencies namely Nexus and Enterprise- Nexus in the last two decades. In February this year, Mr Agarwal left Enterprise-Nexus, where he was the managing director, to join RMG David as its country manager and was in charge of the agencys nationwide operations.

After the exit of Mr Agarwal, Mr Josy Paul, one of the founders of RMG David has been appointed the agencys new CEO. In addition to his new responsibilities, Mr Paul will continue to be the national creative director of RMG David. Says Mr Paul: At presnt, our capitalised billings stand at Rs 20 crore. We will continue to be a challenger brand in the industry. Well continue to focus on strategic planning to design impactful advertising.

Currently, RMG Davidthe latest addition to the WPP Grouphas branches in Mumbai, Delhi and Chennai. At present, WPPs major brands in India include, leading ad agency Hindustan Thompson Associated (HTA), Rediffusion DY&R, Ogilvy & Mather India and Equus Advertising.

Positioned as the smallest worldwide agency, RMG David has recently bagged a host of new accounts which include, Tang from Krafts Food, Cuticura Talc and Rosy Pelican Beer brand from Shaw Wallace, among others.

As for the USP of the agency, Mr Paul says RMG offers big agency thinking in a concentrate form and the creative intensity of the small agency. Globally, large clients are going to small, concentrated agencies for focused attention now. Our aim is to succeed in this David-and-Goliath situation, adds Mr Paul.

On the agencys expansion plans, Mr Paul says RMG David has no plans to expand its operations right now. But, we will focus on expanding business at our branches, he adds.