Punjab realtors woo buyers via new media

Written by Preeti Parashar | Chandigarh | Updated: Nov 1 2009, 05:15am hrs
The real estate developers in Punjab are adopting new ways to reach out to customers to re-establish their hold in the market. Initiatives like sending SMSes, mailers, gifts, updating the project status on social networking/online video websites, arranging project site visits etc are gaining popularity among the developers.

Anil Sharma, branch manager, Maya Garden Apartments, Zirakpur (Punjab), told FE, We are in regular touch with our clientsespecially our NRI customersthrough emails and keep updating them about the status of our projects via pictures. Our company officials also keep the clients posted about the project status via social networking sites like orkut, facebook etc through communities. The developer is offering special discounts to defence personnel, IT professionals and central government employees.

On its part, Raheja Developers posts regular updates on video website, You Tube. Since customers are concerned about the projects getting delayed, visibility on social sites instils a sense of confidence in the project. Says RK Mittal, chairman and managing director, CHD Developers, We try to accommodate the suggestions of our customers. They have been sending us referrals, which demonstrates that our commitment to them is bringing positive results.

Meanwhile Parsvnath Developers has stationed project managers at sites for receiving feedback. It also organises get-togethers with high networth customers. SVP Builders is also using SMS and email services to connect with its customers. Vijay Kumar Jindal, CMD SVP Builders India, said, SMSes have emerged as key means to inform people about products. Every developer is using it given the extent of mobile penetration.