Accordingly, the regulator has now decided to levy a 5 paise termination charge on all promotional messages. This means that operators from whose network such messages are originating will now have to pay 5 paise per message to the operator on whose network the messages are terminating. This will check promotional messages being sent to mobile subscribers through certain websites.
Further, the Trai has also created two categories of messages - promotional and transactional. The regulations on unsolicited messages and termination charge will apply to promotional messages sent by registered telemarketers. For them, the cap of 100 SMSes per day per SIM is applicable. However, the termination charge will not apply to transactional messages - for instance, a bank sending messages to its customers. In this case there will not be any cap of 100 SMSes per day per SIM. For sending transactional messages an entity need not register itself as a telemarketer.