Prancing horse to trot in by 2013

Written by Shweta Bhanot | Mumbai, Feb 25 | Updated: Feb 26 2008, 06:45am hrs
It might still be a long wait for Indians to drive the Ferrari, with the Italian supercar maker planning to bring its whole range of the cars to India not before 2013. We are surely coming to India and looking at the market seriously, said Davide Kluzer, spokesperson from Ferrari S.p.A, on the sidelines of The Ferrari Magic India Discovery Drive flag off ceremony here on Monday.

He, however, said that it was not happening this year or next year. It will take us at least five years to come in India, he said. The prancing horse is on tour to India with two 612 Scaglietti, Ferraris flagship GT model that will ply on Indian roads covering more than 13,000 kilometers and touching 57 cities over 74 days. Along with it will be five Tata cars, two

Fiat cars including Bravo and Fiat 500 and one specially fitted-out Iveco truck.

It (tour) is definitely part of our study plan and way to connect to Indian customers, Kluzer said.

The tour was flagged off by Ratan N Tata, chairman, Tata Group and John Elkann, vice chairman, Fiat Group in Mumbai on Monday. From Mumbai, the cars will drive to cities including Goa, Mysore, Trivandrum, Bangalore, Vizak, Kolkata, Lucknow, Chandigarh, New Delhi, Jaipur and Jodhpur, before returning to Mumbai on May 8th.

Asked if Ferrari was exploring to enter the Indian market through the Tata-Fiat joint venture platform, Kluzer, said, Nothing has been decided yet.

Ferrari plans to keep the volumes under limit, globally. We will not sell more than what we sold in 2007, he said, adding that the company plans to focus on bringing down the waiting period for delivery of the cars from 15-18 months at present and will be investing in research and development. In 2007, Ferrari sold 6,400 plus cars.

However, to meet the rising demand for the tailor-made cars, the company may look into increase production by increasing work shifts. Ferrari cars are hand-made and the company has no plans for getting into automation.