Pokarna To Foray Into Readymade Garments

Hyderabad, October 22: | Updated: Oct 23 2002, 05:30am hrs
Having gained experience in its long association with textile major Raymond for over two decades, Pokarna Ltd, a Hyderabad-based company engaged in granites and fabrics, has set its focus on the burgeoning readymade garments business in a big way.

The company is setting up a state-of-the-art unit with imported equipment from Germany, Italy and Japan to manufacture branded high-end garments with an estimated investment of over Rs 15 crore initially, said Mr Gautam Chand Jain, chairman, Pokarna Ltd.

Speaking to The Financial Express, Mr Jain said: We are in the process of hiring a leading garment consultant/technocrat from Italy, who will assist in setting up the unit apart from designing garments to suit the international standards. Pokarna has a buy-back understanding with Raymond. The company expects to sell 30 per cent of the total garments manufactured to Raymond. The garments will be manufactured as per Raymond standards and needs, he said.

For export markets, the company would come out with a new brand, he said. As the world market is going to be at our disposal, Pokarna needs to be more competitive and qualitative. The purpose of hiring a leading global garment consultant is to exploit the huge opportunities arising out of WTO regime, Mr Jain said.

The unit, coming up at an eight acres of land in the apparel park, would manufacture 500,000 premium branded menswear garments (shirts and trousers) in the first year of operations. We have set a target to achieve a turnover of Rs 30 crore in the first year of operations, Mr Jain said.

To be operational from the first quarter of next year, the unit would boast of well-trained manpower of over 200 initially. The company will only hire trained readymade garment experts to start in a full-fledged manner, he said.

We want to compete with global brands in global markets. We would like to ensure that the unit come up at par with international standards in every aspect to woo the customers on a long-term basis.

We would like to ensure that any overseas buyer comes to our factory end up in business dealings, he said.

Apart from Raymond, we have been holding talks with leading garment players globally. We dont want to be third party exporter. We would like to enter direct export marketing, Mr Jain said.

Meanwhile, Pokarna has reported encouraging results for the quarter ended September 30, 2002. The total income shot up at Rs 23.88 crore as against Rs 16.57 crore during the same period last year.