Using cutting edge technology enabling virtual ad inserts during live TV broadcasts for the first time in the upcoming Micromax Cup Tri-series (ODI) cricket tournament in Sri Lanka today onwards; this pioneering effort to bring brands closer to consumers is being supported by the host broadcaster, Ten Sports part of the Zee Entertainment Enterprises Ltd.
"As a sports management company, we at Planman Stars are committed to providing the best solutions to cater to an advertisers needs, says Vikram Tanwar, Chief Executive Officer, Planman Stars.
Virtual advertising pertains to the seamless insertion of digitized images during live television broadcast and has been gaining wide acceptance in the west with advertisers having profited much delving in popular sports such as baseball and soccer. The mass audience who would be watching from the comfort of their homes will be exposed to this third dimension of advertising. However, for the live audience at the venue, they will not have access to this as this is electronically embedded and generated on television.