'PK' has come up with an intriguing promotional strategy with a series of motion posters. The first one had an almost nude Aamir Khan, second had him wearing an ill fitted police uniform; third had Sanjay Dutt in 'band waala' attire.
Directed by Rajkumar Hirani, the film also stars Sushant Singh Rajput and Boman Irani.
'PK' is scheduled to be released on December 19.
Ei dekha..... humaar Jaggu.... tiranjister ke saath... http://t.co/HmKnqcGOmL— Aamir Khan (@aamir_khan) October 16, 2014
Aamir Khan ha stated that 'PK' will have a poster campaign in which a new poster will be introduced every two to three weeks. Going by that there will be at least 8-10 posters by the time the movie releases.
According to reports, a deal has already been reached in which the satellite rights were sold for more than Rs 80 crore if 'PK' domestic box office collections reach Rs 300 crore.