On P&Gs new ad campaign, says P&G country manager (marketing) Rahul Malhotra: Our new communication addresses the common concern that mothers and housewives have of keeping clothes stain free.
The Magic Moments copy has been created by Saatchi & Saatchi.
Currently the new ad campaign is being aired on popular television channels and in select cinemas to reach both the urban and semi-urban markets.
According to Saatchi & Saatchi associate account director Hinoti Joshi: After developing the advertisement, we went back to mothers to get their feedback before airing it. The advertisement thus strikes an emotional chord with viewers.
At present, P&Gs portfolio in India includes, Tide, Pantene, Head & Shoulders and Ariel Compact.