Pepsi Forays Into Bulk Water Business

New Delhi: | Updated: Sep 30 2003, 05:30am hrs
Pepsi, on Monday, officially announced its entry into the bulk water business with the launch of its bottled water brand Aquafina in 25-litre packs in Hyderabad. The soft drink major has partnered with Twin Cities Mineral Waters Pvt Ltd for the new venture in Hyderabad.

Launching Pepsis new business, PepsiCo India Holdings chairman Rajeev Bakshi said, Pepsis entry into the fast-growing bulk water business segment is slated to redefine quality standards in the category. The unique business model encapsulates our fundamental strengths in product and packaging innovation coupled with marketing and distribution muscle to deliver world-class quality and convenience to consumers.

According to a press release, Aquafina 25-litre meets stringent international and national standards for water purity benchmarked against the new norms for packaged water effective January 2004.

Packaged in premium quality transparent food grade, clear Polycarbonate jars, the Aquafina 25-litre pack is priced at Rs 65 and sports the unique Tamper & Adulteration Proof Seal.