Pepsi Cola has entered a new retail business segment by launching Aquafina Bulk Water to cater directly to the households. The company, for the first time in the world, has launched the Aquafina 25-litre packs for the Hyderabad market. Kicking off the new business in Hyderabad, Rajeev Bakshi, chairman, Pepsi India Holdings, said the company would introduce the product gradually to other metros and mini-metros. Very shortly we will introducing the product in Delhi, he added. Mr Bakshi said that the Aquafina meets the stringent international and national standards for water purity benchmarked against the new norms for packaged water effective January 2004. The company has set up the purification and bottling plant at Cherlapalli, about 20 km from Hyderabad.
Explaining the steps the company took to offer high quality of water, Mr Bakshi said that the purification process include chlorination, sand filtration, activated carbon purifier, five micron polisher, ultra violet, reverse osmosis, 1 micron polisher and ozonation.
The 25-litre water supplied in the polycarbonate jars would cost Rs 65 each, besides the company also offers, separately the water dispensers imported from China, costing between Rs 200 and Rs 6,000 per unit.