Inspired by the 1960s, Cute; the Collection for woman features a number of diverse trends, typical of this era and plays with patterns and textures. Key design features on tops include oversized buttons and bows with graphically sweet retro prints and branding with playful pin badges that add a very school girlish appeal. Sporty blouson jackets and reversible gilets are layered with digitally inspired printed t-shirts. The range also showcases graphic statements, tartans mixed with bright ginghams, leopard print, polka dots and bold stripes. Colours reported this season are military green, grey and blue with highlights of violet pink and yellow for an injection of vibrant colour.
Street for men is utilitarian in style and heavily constructed with functional interior detailing. Outerwear epitomizes the military, urban street look. Pieces include long sleeved, preppy rugby shirts in bright optimistic stripes. The colour palette has earth tones in khaki, navy, olive and black which perfectly represent its daywear setting.
Pepes premium denim wear brand `73 Jeans for men and women cites the year that Pepe Jeans was founded on a market stall in west Londons Portobello road. The denim is naturally worn ranging from a vintage appearance to a more dramatic stitch and repair look. Detailing is the key; the hint of red rockabilly tartan in linings through to the subtle references of playing card icons embroidered onto jackets and jeans. All washes are Italian and use the latest innovation in treatments and wash processes.
Continuing with the rock theme, womens 73 emulates the style of Debbie Harry; another icon of Harry's strong stage persona, cool sexuality and streetwise style transfers to the collection.
Jeans are heavily stone washed and bleached, to embody the aggressive London punk attitude, accessorised with a key ring that dangles from the belt loops. This is yet another re-introduction of a trend implemented by the brand; a popular design feature in the 1980s.
With so much to offer, you surely have to drop in to get updated on the smartest, coolest trends this season. Walk into our Pepe Jeans London stores and feel London styles take you over.