At present, the total membrane housing exports market is about $60 million and is growing at 12 per cent per annum. Pentairs Goa facility currently contributes about 12 per cent of the total export market.
According to PWIs CEO Mr Gautam Khanna, PWI has over the years been able to bring the production cost of its membrane housing product - branded CodeLine by 30 per cent and as a result the parent company has decided to shift the entire production of CodeLine to Goa from its North American facility. Apart from manufacturing capacity increase, design, technical support and product management will also be done from Goa.
Made in India is a hurdle in some markets and we are successfully overcoming the issues, one market at a time, Mr Khanna said. Pentair has also set up a Centre for Design & Research in India.
Built with an investment of Rs 100 crore, the Goa facility, Mr Khanna said is the only operation outside the developed countries to be certified by the American Society of Mechanical Engineers (ASME) to produce membrane housings that meet their standards. It also has been awarded the ISO 9001 certificate, he added.
According to him, PWI would seek EoU status in the next two weeks as over 80 per cent of its product-line is supplied to other countries like the US, Europe, Middle East, Australia, China and SE Asia.
Mr Khanna said the companys turnover last year was $10 million. PWI grew by 56 per cent last year and plans an ambitious 100 per cent growth this year.
(The travel for this story was sponsored by Pentair Water India)