Pendurkar Joins HSBC As Senior Marketing Manager

Mumbai, Nov 10: | Updated: Nov 11 2003, 05:30am hrs
HSBC on Monday announced the appointment of Sangeeta Pendurkar as senior manager-marketing with effect from November 24, 2003.

As head of marketing in HSBC India, Ms Pendurkar will be responsible for brand building, market research, advertising and some elements of product development and customer communication. She will report to the CEO of HSBC India.

Ms Pendurkar had earlier marketing stints with Hindustan Ciba Giegy (now Novartis) and Hindustan Lever Ltd (HLL) prior to joining HSBC. She was till recently leading the Fair and Lovely brand at HLL and has been instrumental in rejuvenating the brand in the last few years.

Said HSBC-India CEO Niall Booker: We are delighted to be able to recruit someone of Sangeetas stature to the team and look forward to welcoming her aboard. Her recruitment continues our journey of building the HSBC brand particularly in the retail market and in accordance with our group strategy will help make HSBC a more marketing-led organisation. I am also delighted that this has given me the opportunity to continue my personal commitment to bringing a greater level of diversity in the HSBC top team in India.