The company has launched four ranges of taps and fittings in Tamil Nadu targeted at the mid and upper segments of the market. In the first phase, Parryware would focus on the four southern states and would expand nationally in a phased manner. The company would be sourcing the taps and fittings from three different suppliers. Parryware expects to capture 10 per cent share in the Rs 500-crore organised market for taps within three years.
Addressing a press conference, G Ramprasad, CEO, Parryware, said, Parryware decided to stay away from the manufacture of taps since there are already people who are manufacturing the products but face difficulty in marketing it.
Our current launch of taps and fittings complements our sanitaryware range and helps us move one step closer to offering complete bathroom solutions. These taps offer excellent customer relevant benefits like foam flow, anti-slip knobs, easy to operate, high quality finish, latest designs etc.
KE Ranganathan, general manager, sales and marketing, Parryware, said, With the launch of contemporary range of taps and fittings we will be fulfilling the need of our customers in having quality products with service back-up.
Parrywares taps and fittings would be marketed through its existing trade network of over 600 dealers and 3,500 plus retailers across the country. The taps have been competitively priced with the price ranging between Rs 3,000 and Rs 8,000 for a bathroom set.