Park Hotels Teams Up With German Firm

Mumbai, May 20: | Updated: May 21 2003, 05:30am hrs
As part of its branding exercise, The Park Group of Hotels has joined hands with German-based Design Hotels to cater to sensitivity and intimacy of lifestyle guests. Despite the present market conditions, the Group also forsees a 25 per cent increase in the current year.

A Park official said that the group, which has medium-size hotels mostly of the 100-200 rooms range, is seeking to brand itself distinctively by joining hands with Design Hotels franchise.

Design Hotels, which sees itself competing with leading hotels and small luxury hotel franchises, represents a 180 degree turn from the initial post-war move for standardisation when franchise chains promised the same room layout anywhere in the world.

Given the present conditions in the hotel industry, The Park has achieved an occupancy rate of 78 per cent in April-May and 85 per cent in May so far.

The group, on the whole, has achieved an occupancy rate of 62 per cent in 2002-03, partially accounted for by the fact that The Park Chennai was available for a part of the year.

Design Hotels vice president Robert Deniner said that the company would market these hotels at all international distinations and The Park Hotels would pay an annual membership fee of $15,000 per year, besides a commission of nine per cent of the revenue brought by the Design Hotels to the Park Group of Hotels.

The Group has also announced its special summer packages at the hotels in New Delhi and Chennai. The New Delhi package is a two nights and three days package at Rs 9999 valid till September.

The Chennai package is for Rs 4,999 and is valid From May 15 to July 15.