Paint ad spend on TV rises 44% in 04

New Delhi, Jan 28 | Updated: Jan 29 2005, 08:32am hrs
Paints advertising on television recorded a 44% rise in 2004, compared to 2003. From 2000 to 2003, the TV ad spend growth touched 58% in the paints sector, according to a study by AdEx, a division of TAM Media Research.

However, when the monthly pattern of paints advertising is considered, September seems to be the best. Both in 2003 and 2004, the trends are similar. The highest spend in paints advertising is noticed in September on television, the study adds. Growth in paints ads before the festival season, spanning October-November, is a norm in the industry, AdEx suggests. As for the dominant players in the paints industry, with respect to TV ad spends, Asian Paints tops the list during 2004. While Asian Paints leads with a 47% advertising share, Goodlass Nerolac Paints is in the second position with 26% of the pie. Among others, Berger Paints is at 11%, ICI India 8% and Shalimar Paints 5%.

In the past two weeks, AdEx has been focusing on the ad spend in the aviation sector, in TV and in print media. Among domestic airline companies, Jet Airways appears to trust the print media more than Indian Airlines (IA), in terms of advertising spend.