Oracle To Offer A-Pac Enterprise Accounts Initiative In India

New Delhi: | Updated: Apr 26 2002, 05:30am hrs
In a bid to step up its revenue and retain key clients in rough business weather, Oracle has decided to extend its Asia-Pacific Enterprise Accounts initiative in India.

Under the new initiative, the company will enter into a long-term commitment with its large key customers in India and dedicate a team to each of them for maintaining and building information infrastructure.

Oracle Asia Pacific vice president for enterprise accounts Mark Barton told eFE, This will not only give additional services revenue to the company but also help in retaining its big strategic accounts that can be used as a reference sites to woo other customers on similar vertical. In India, Oracle plans to convert three of its largest customers into enterprise accounts. It intends to engage one from telecom services, one from banking and one from manufacturing to evenly distribute among its preferred verticals.

Some of the key enterprise customers of Oracle in India include ICICI, Bharti group, Tata Teleservices, Andhra Pradesh government and Hindalco. We have made good progress in telecommunication and financial vertical in the Indian market and are now making inroads in the manufacturing sector. The new marketing initiative will help us in building reference site in manufacturing also, said Mr Barton.

The enterprise initiative that has been launched in Asia Pacific (excluding Japan) market a year back, has already resulted into 17 enterprise accounts including two in China, claimed Mr Barton adding that the company expected to add around 2-3 such accounts in India during its next fiscal (June 2001 - May 2003).