Open-market handsets to drive Samsung growth

Written by fe Bureau | Chennai | Updated: Dec 30 2009, 05:32am hrs
Samsung India Electronics Company Ltd, the market leader in the CDMA mobile segment, expects its marketshare to go up to 30% in 2010 compared with 24.5% at present. The company, which entered the segment in late 2007, has increased its market share from 6.5% in January 2008 to 24.5% in November 2009. The overall CDMA mobile market in the country is expected to grow between 20% and 22%, said a senior company official here on Tuesday.

The expected increase in marketshare will be primarily driven by its open-market handsets (OMHs) which support services of all the CDMA operatorsTata Indicom, Reliance, MTS and Virgin. While Reliance and Tata Indicom have already launched OMH technology-based SIM cards, MTS and Virgin will be launching the same in January. This will augur well for Samsungs CDMA growth, said Hendrick Lee, vice-president, mobile division, Samsung India.

Unlike in the past, the OMH-based SIM card technology provies customers with flexibility to choose an operator of his/her choice. The open-market handset supports voice and data and gives data speed upto 2.4 Mbps for hi-speed Internet surfing and downloads on phone, said Lee.

Taking the advantage of this OMH SIM card technology, Samsung on Tuesday launched its first ever touch screen-based CDMA phone under its Corby brand, Corby Speed. With its one-touch access to eight networking sites, Corby Speed provides the youth with brilliant messaging and connectivity capabilities.

The phone brings alive a complete multimedia experience for users with its 2 mega pixel camera, large screen display, music player, FM with recording and comes with 80 MB memoray expandable up to 8 GB with a micro SD, Lee said.