According to IAMI president, Subho Ray, The most significant find of our survey is that 31% of the users are women, indicating that the gender divide is significantly lower in case of matrimony sites.
Three key reasons are driving this boom: need for convenient matchmaking solutions, increased Internet penetration and 35% of the population being under the age of 35 years. One of the key drivers of this industry is that unlike traditional matchmaking solution, online matrimonial takes away geographical and spatial limitations and provides a platform to meet potential partners on a secure and private platform, explained Anupam Mittal, chairman, IAMAI, who is also CMD of shaadi.com, a popular matchmaking website.
Industry players tend to agree with this. According to Sanjeev Bikhchandani, founder and CEO of InfoEdge, which manages Jeevansathi.com, 2-2.5 million unique users are added each year on the matrimonial websites.