O&M, WPP firm consolidate out of home business

Mumbai, Jan 5 | Updated: Jan 6 2006, 07:07am hrs
In a strategic move, Ogilvy & Mather India and Group M (part of the WPP Group Plc) have consolidated their out of home (OOH) businesses to launch Kinetic in India.

Under the Kinetic umbrella, WPP has combined the operations of Ogilvy Landscape, Portland Outdoor, Poster Publicity international and David Wall Street. With this move, WPP is expected to strengthen its position in OOH market in India.

Announcing the news, Eric Newnham, global CEO of Kinetic said Since the formation of Kinetic in 2005, we have rapidly extended our global reach. The launch of Kinetic in India is a major addition to our global network. We will be sharing best practices to add value to our offerings. Kinetic is a major player in the global OOH arena in which WPP has a 50% stake. According to Pratap Bose, managing director, Kinetic-South Asia, the four outdoor specialist companies under Kinetic will operate, each with its separate entity in India.

With this consolidation, we want to garner a 75% market share in the organised OOH sector in India. This consolidation will also bring a huge measure or accountability and trust to Out-Of-Home medium, he added. With rapid developments in technology, Out-of-Home media is poised to grow rapidly across the globe, stated Ashutosh Srivastava, CEO Group M South Asia.