Ola Cabs, mobile application for cab bookings, has partnered with the famous black and yellow cabs in Mumbai. With the new partnership Ola has included black and yellow cab bookings on their mobile application. Presently, Ola has tied up with a fleet of 2,000 cabs and will operate between Bandra west and Colaba in Mumbai.
Speaking about the new initiative, Anand Subramanian, director- marketing communications, Ola Cabs, said, ? Ola has always focused to make transportation convenient for users and efficient for drivers by leveraging the power of technology. Black and yellow cabs are iconic and is the lifeline of Mumbai city. We are delighted to have them on our platform. Currently we have partnered with 2,000 cabs, but down the line we have plans to increase the fleet to 20,000 within the next six to seven months.?
For inclusion of the black and yellow cabs in their application, Ola Cabs has provided smartphone devices to the 2,000 drivers without any charge. Each smartphone contains the Ola app which has been uniquely designed to book these cabs. By using the cab, a customer can see all the partnered cabs around him, by entering the location and confirming the request the drivers in the vicinity will be alerted though the smartphone. Customers have a option of selecting the normal black and yellow cab or a cool cab. The pricing for these cabs will be the regular charges set by the government.
When asked about the efficiency of the application, Subramaniam said, ?We have already tested this app in the last three weeks. The regular driver who used to search for customers, can now fix his schedule by accepting customers through this app. Also we have seen a 40 per cent increase in their revenue.?
The Ola application is available on the Windows, IOS and the Android platform.