Now cuddly white cat to target men

Tokyo | Updated: Dec 29 2007, 05:26am hrs
Hello Kitty is no sexist. The cute cuddly white cat from Japan's Sanrio Co., usually seen on toys and jewelry for girls and young women, will soon don T-shirts, bags, watches and other products targeting young men, company spokesman Kazuo Tohmatsu said on Friday.

We think Hello Kitty is accepted by young men as a design statement in fashion, he said. The feline for-men products will go on sale in Japan next month, and will be sold soon in the U.S. and other Asian nations, according to Sanrio. The usual bubble-headed shape of Hello Kitty was slightly changed for a more rugged, cool look to appeal to men in their teens and early 20s.