Nokia plans foray as solutions provider

Written by Rachana Khanzode | Mumbai | Updated: Jun 20 2009, 03:46am hrs
Mobile device manufacturer Nokia, that has been primarily driving growth on the back of handsets across the globe, wants to now position itself as a solutions provider rather than just a device manufacturer.

V Ramnath, director-operator accounts, markets, Nokia, said, At Nokia, we are looking at device specific solutions through smart devices and we are already focussing on these lines. To start with the Nokia Ovi store will bring in personalised services to the consumers.

Nokia had earlier launched messaging in consumer email services with its E series that allowed consumers to access 16 email ids at one go with a single login and password. It recently launched Nokia Live Tools that was focussed on the farmers and provides mandi rates with educations and entertainment solutions.

Nokias recent launch of touch screen handset N 97 that will be available from last week of June, has inbuilt Ovi store and a widget called Groove. Widgets are stand alone mini web based applications that offer focused features and an optimized mobile web experience on a mobile device.

The widget will be available only to Vodafone subscribers as of the next three months and Nokia might extend similar tie-ups with other service operators.

The Groove platform for premium Vodafone subscribers will offer free access to club nights, select movie premiers, diner discounts and concert/event passes, Ramnath added.

Nokia is also looking forward to launch a number of touch screen phones in the second half of this year. The handset manufacturer was already facing touch competition in the touch screen space with the launch of iPhone last year. Nokia had earlier launched 5800 Xpress Music touch screen phone in January. Our first touch screen phone has received a great response and we a expect similar response for N 97, he added.

Nokia refused to comment on the number of 5800 Express Music devices shipped since January and expected devices to be shipped going ahead for N- 97. The N-97 would be available for more than Rs 35,000 in India, quite similar to that of iPhone.