Prasar Bharati CEO KS Sarma told FE: As soon as the Olympic Games get over, well send the bills across to private channels. Mr Sarma had paid Rs 26 crore for the exclusive telecast rights to the event in the Indian market.
An Adex official said: Were working on it. Well make our inputs available next week.
Channels showing less than five hours of Olympics coverage during the entire event would be charged $5,000 per hour. Those showing anything between five and 25 hours would end up paying $4,000 per hour, and those over 25 hours only $3,000 per hour, Mr Sarma said.
Earlier, Prasar Bharati wanted to charge channels at $5,000 per hour. When channels cited nationalistic arguments the state broadcaster became empathetic. But having secured the rate cuts, channels went ahead and pumped several hours of DDs content.