Nissan India ropes in ex-Mahindra veteran to accelerate growth

Written by fe Bureau | Chennai | Updated: Oct 10 2014, 09:37am hrs
Nissan on Thursday announced the appointment of Arun Malhotra as the new managing director of Nissan Motor India, a 100% subsidiary of Nissan Motor Company. Malhotra will report to Guillaume Sicard, president of Nissan India Operations. He will be based out of Mumbai, at the companys sales & marketing headquarters. The move is aimed at boosting the sagging morale at the company despite recent launches such as the Datsun and the new Sunny.

Prior to this, Malhotra was chief of international sales and marketing for the automotive and farm sector of Mahindra & Mahindra. With over 30 years of experience in the automotive industry, Malhotra has a proven track record in sales, service, network expansion & development, brand-building and customer-centric initiatives in reputed automotive organisations including Bajaj Auto and Maruti Suzuki. He has worked across the length and breadth of India, said a statement.

In this role, Malhotra will be responsible for developing business strategies to maximise Nissans overall performance, managing product introduction and significantly increasing the presence and accessibility of the Nissan and Datsun brands through continuing network expansion.

"Arun Malhotra has a consistent record of high performance and extensive experience in automotive sales, service and marketing in India. I am happy to have a seasoned leader like him join us to accelerate Nissans progress in a dynamic market like India," said Guillaume Sicard.