New venue, less crowd: Delhi Auto Expo positions itself upmarket

Written by fe Bureau | New Delhi | Updated: Jan 31 2014, 05:49am hrs
The 12th edition of the Delhi Auto Expo, scheduled to be held between February 7 and 11, is expected to be a much more polished and grander event, signalling a coming of age for Indias fast-growing $59-billion auto industry. Organisers, Siam, CII and ACMA, have taken several measures to ensure that the event is of global standards and is without the chaos and crowd mismanagement that marred previous editions.

What will help is the fact that far less people are expected to turn up organisers expect 5.5 lakh general visitors, lower than 7 lakh visitors in the 2012 edition. This is because the Auto Expo has been split into two the main motor show at Greater Noidas Expo Mart, while Delhis Pragati Maidan will host the auto component fair.

Added to this is the fact that display space is also up by 30% to 60,000 sq ms. Less people and a bigger display area automatically means a more relaxed environment.

We expect a better flow of people. Overall footfalls will be less also because this time, general visitors get only five days, compared to seven days in the previous edition, said Vikram Kirloskar, president, Siam and vice-chairman of Toyota Kirloskar Motor.

Sugato Sen, deputy director-general of Siam, added, we want the finesse of a global show. The cost difference is huge for us because of additional shuttle services, hiring of private security and air-conditioned halls, but we expect a much better experience.

The auto industry also expects the excitement around the Auto Expo to play a major role in lifting consumer sentiment passenger vehicle sales are down 6% to 1.8 million units in April-December while two-wheeler volume growth has also slowed down and is just up 5.4% to 11 million units in the same period.

At the Expo, 69 major and minor product launches are expected, apart from 15 global unveiling of new concepts and vehicles. Around 55 vehicle manufacturers and 1,100 component suppliers are expected to participate.