While global companies do not consider radio broadcasting and newspapers and periodical publishing as thriving business models, in India print and radio medium will witness robust growth, said Farokh Balsara, national sector leader, entertainment, E&Y.
The survey was conducted amongst 46 chief financial officers (CFOs) including six CFOs from India. According to the report, along with many opportunities, media and entertainment industry is also flooded with various risks. Therefore, the CFO has an important function to play. CFOs should be involved in the strategic part of the business too, according to the report. In India however, CFOs are still not involved in the strategic part of the business. The CFOs interviewed during the survey said that they play a key role in mergers and acquisitions and they opined that tax planning should be a key priority for executives.