Karan Johar and his production company, Dharma Productions, will work exclusively with NDTV for entertainment programming. Karan will help originate concepts and new programming ideas for the channel and will be an ambassador for the NDTV entertainment brand.
Karans production house Dharma Productions will produce shows for NDTVs Entertainment channel. The channel will have the first right of refusal over any programmes that Dharma produces for television. Karan Johar and Dharma productions have produced blockbusters such as Kuch Kuch Hota Hai, Kabhi Khushi Kabhi Gum, Kal Ho Na Ho and Kabhi Alvida Na Kehna.
Karan Johar will also be on the board of NDTVs Entertainment company, and his company Dharma productions will hold an equity stake in it.
Speaking on the new alliance, NDTVs chairman, Prannoy Roy said, We have enormous respect for Karans brilliance and creativity...he is constantly breaking new ground in quality and transforming Indian movies to world class standards. We know he will now help us to redefine and set new benchmarks in entertainment television.
Karan Johar said, For me this partnership between NDTV and Dharma Productions is not just a professional association... its a family bonding and I believe in the power of the family! What a family can do together no individual can do on his own. This family is going to be at a TV screen near you, creating all the celebration possible.