National Aviation Co formed; AI brand stays

New Delhi, May 22 | Updated: May 23 2007, 05:30am hrs
The entity arising out of the merger between Air India and Indian Airlines would be called National Aviation Company Ltd, civil aviation minister Praful Patel said on Tuesday. But its brand name would be Air India, he said, unveiling a new logo. Low-fare operations will be carried out under the Air India Express brand. Other existing brands, Indian and Alliance Air, will cease to exist.

But the Maharaja will continue to be Air Indias mascot. Since Air India is a globally and nationally recognised brand name as well as the designated airline in bilateral aviation pacts, the merged entity will continue with the AI code.

National Aviation Company would go public in 2008, Patel added.

The new logo features a bright orange Konarak wheel, which was previously the logo of Indian Airlines, against a red background. National Aviation Companys registered office will be in New Delhi, while the corporate headquarters will be in Mumbai. The head offices for domestic operations as well as six different business units, comprising maintenance, repair and overhaul, jet shop, ground-handling, engineering, cargo and low-cost carriers, will also be in the Capital.

An empowered group of ministers on February 21 had approved the proposal of the civil aviation ministry to make Indian Airlines and Air India a single company. The minister had earlier said the cost of the merger would be around Rs 200 crore, while the annual benefit would be Rs 600 crore.

AIR INDIA

Maharaja will still be Air Indias mascot and the AI code will continue
Low-fare operations will be carried out under the Air India Express brand
Other existing brands, Indian and Alliance Air, will cease to exist