After tea outlets named after its Prime Ministerial candidate Narendra Modi, Bharatiya Janata Party today launched another novel election campaign initiative--'NaMo' mobile fish stalls -- here to reach out to the electorate ahead of Lok Sabha polls.

The mobile stall with 150 kg of fresh fish varieties including the popular "Sankara" was set up in a cargo van. Ila Ganesan, National Executive Member of the Bharatiya Janata Party inaugurated the stall at the famous Marina beach here.

The fish varieties were distributed free of cost to the people of Nochikuppam near the beach. Tokens were distributed in advance to the "beneficiaries" and each person was given a half kilo pack of assorted fish varieties.

"The mobile stall would tour all the assembly constituencies in Chennai and from tomorrow sell fish at a very reasonable price," Vanathi Srinivasan, Bharatiya Janata Party State General Secretary said.

On the message that was being sought to be conveyed, she alleged that there was no safety for the fishermen of Tamil Nadu owing to the "inaction" of the UPA regime, referring to attacks and their arrests by Lankan Navy.

"When the BJP headed by Narendra Modi assumes power at the Centre, a separate ministry would be set up for the welfare of fishermen and all the issues affecting them would be addressed appropriately," she added.

Scores of NaMo (acronym for Narendra Modi) tea stalls have been opened across the country with Bharatiya Janata Party launching the campaign surrounding the brew following Congress MP Mani Shankar Aiyar's 'tea vendor' remark against Narendra Modi.