After a three-month long multi-agency bidding process, the prestigious 2010 Common Wealth Games account fell into JWTs kitty. The account is pegged at Rs 300 crore spread over three years. Billed as the biggest ever multi-sports event, in India, the games logo was unveiled at the India Gate on January 6, 2008. The marketing plan for the Games bundles in international and event marketing, sponsorships, activation and public relations. The plan is spread across three phases, spanning the 1,000 days leading up to the Games kicking off on October 3, 2010. Over 5,000 elite athletes are expected to participate in 17 sporting events. The opening and closing ceremonies, along with several of the large events, would be held at the Jawaharlal Stadium, one of the largest stadiums in the world, which can accommodate around one lakh spectators.
A trophy for Saatchi & Saatchi
The Rs 250-crore Videocon account put a large feather to Saatchi & Saatchis cap in India. The agencys billings minus Videocon were estimated at Rs 400 crore. The incumbent agency was O&M. Besides Sony Ericsson, Mother Dairy and P&G (Ariel and Olay), this is Saatchis biggest win pan-India. For the record, Saatchi has had a previous brush with the Videocon Group, having worked on Kenstar TV a while ago. Apart from that, perhaps the agencys most significant brush with consumer durables was Hyundai. Saatchi was Hyundais agency before the latter launched a separate agency, Innocean to handle its advertising. Saatchis other key businesses in India include Novartis (Calcium Sandoz, which was apparently snagged from Grey Worldwide without a pitch), Bata, Johnson & Johnson (Savlon), Mahindra Renault (Logan), Cox & Kings, Ezeego1.com, Tata Tea, TVS, AOL, and SET Indias AXN, Animax and Pix. Saatchi & Saatchi was taken over by the Publicis Groupe in 2000.
RKSwamy/BBDO rode to glory on Suzuki Motorcycle
RK Swamy BBDO won the creative account of Suzuki Motorcycle, pegged at Rs50 crore, following a multi-agency pitch. The duties involve a gearless scooter, which marks the companys foray into the gearless scooter market. Industry sources estimate the business at around Rs 15 crore. The media mix comprises of a multimedia campaign, including print, television, outdoor and online.
JVC consumer electronics zeroed in on PerceptH
PerceptH Delhi bagged the creative duties of electronic goods manufacturer Victor Company of Japan (JVC). Media duties were assigned to Allied Media. The account is pegged upwards of Rs 20 crore. JVC tied up with Fedders Lloyd Corporation in December 2007 to bring its top-of-the-line consumer electronic products to the Indian market. During the fiscal period 2008 to 2010, JVC plans to expand its sales in India by more than $200 million. PerceptH is already handling Fedders Lloyd Corporations air conditioner, microwave and refrigerator brands.
ING Vysya Bank decided to bank with JWT Bangalore
JWT Bangalore bagged the creative account of ING Vysya Bank estimated at Rs 20 crore. Having a strong presence in south India, ING Vysya Bank is now looking to expand into other parts of the region, especially in the northern and western parts of the country. JWT beat five other ad agencies to win the account after a two week pitch process. JWTs earlier clients in six cities include Airtel, Bharti Retail, Pepsico, FritoLay, ITC, Hindustan Lever, Hero Honda, GSK Consumer Healthcare, Hero Honda, Sony Vaio, Sony Bravia, Nike among others.
Kitplay reposed trust with Law & Kenneth
Law & Kenneth won the creative duties for Kitply business following a multi-agency pitch. The account is jointly serviced by the Kolkata and Mumbai offices of agency. The account is upwards Rs 10 crore. The media duties are being handled in-house. There was no incumbent creative agency as for a long time Kitply wasnt doing any advertising. Kolkata headquartered Kitply is a manufacturer of plywood, block boards, flush doors, particle boards and decorative laminates.
Carat Media snagged Muthoot Groups Rs 20-cr a/c
The Muthoot Group assigned its media duties to Carat Media. The business is estimated at Rs20. The Muthoot Group is a US$ 6 billion business house with diverse interests in banking and financial services, healthcare, hospitality and resorts, education, infrastructure and housing, foreign exchange, money transfer, insurance, radio, IT, and power.
Maxus ran with Hero Electric
In addition to Hero Honda and Hero Cycles, Maxus was been appointed the media AoR on Hero Electric. Industry sources peg the business at Rs 20 crore. Hero Electric, a part of Ludhiana-based Hero Group, is present in the geared and non-geared scooters segment. Hero Electric and Ultra Motors have been collaborating since September 2006, where the latter supplied the motor kits for the two-wheelers that Hero Electric manufactured. A year later, the companies had announced their intention to enter into a joint venture.
Sandeep Tiwari quit; LGs loss was Dish TVs gain
Sandeep Tiwari, who quit LG Electronics in 2007, joined Dish TV, a direct-to-home business of the ZEE Group, as deputy vice-president, marketing, early this year. Tiwari started his career with Philips Medical Systems before moving to LG in 1997, then moving all the way up to his current position of head, product marketing. In 2006, Tiwari was given additional responsibility of the consumer electronics, GSM and the IT businesses of LG.
Sunil Lulla said bye to Times Global Broadcasting
After a three-year stint, Sunil Lulla quit Times Global Broadcasting. He later joined Alva Brothers as group CEO and director of three of the groups companies. These include the holding company of Alva Brothers, production arm Miditech and the joint venture with Turner International. Lulla holds a Masters degree in Management Studies from the SP Jain Institute and has put in more than two decades in marketing and general management.
Meera Sharath Chandra connected with RMG
Meera Sharath Chandra joined RMG Connect, JWTs direct marketing, customer relationship management and digital solutions company, as president and national creative director. Chandra moved from Mudra Marketing Services after a two-year tenure as national creative director across the non-traditional media business units Tribal DDB India (interactive and new media) and Rapp Collins India (direct response and CRM). Sharath Chandra has 25 years experience in the industry working for agencies such as Maa Bozell, Everest, JWT and Contract.
Chintamani Rao bid adieu to India TV
Chintamani Rao, chief executive officer, India TV, put in his papers. He joined Times Global Broadcasting as CEO, filling in the chair left vacant by Sunil Lulla. An economics graduate, Rao has put in over three decades in advertising before joining India TV in August 2005. Hes worked with agencies such as McCann Worldgroup, Lintas and O&M.
Tarun Rai put in his papers; joined Worldwide Media 141
Tarun Rai, the erstwhile managing partner at JWT, Mumbai, got appointed as the chief executive officer of Worldwide Media (WWM), which is a joint venture between BBC Worldwide and The Times of India Group. Rai took over from Devashish Sarkar, who quit as WWMs CEO. Rai has over 18 years experience in the advertising business and at JWT he worked with some top clients including GlaxoSmithkline, HUL, Diageo, Pizza Hut, Reebok, DeBeers, Nestle, Kellogg.
Naresh Gupta called it a day at Grey
Naresh Gupta, vice-president, strategic planning, South Asia, and head of planning, Grey Worldwide, put in his papers at the agency. He joined Publicis. Gupta had joined Grey in 2000. He was instrumental in setting up the planning division at the agency. He started his career with Mudra in market research. Thereafter, he joined Maharaja International, moving on to Jagatjit Industries as product manager on the companys liquor brands. Grey happened soon after. At Publicis, he joined the planning team.
Bates Davids loss was MMS gain
Manish Sinha, the vice-president, strategy and regional digital initiatives, Bates David Enterprise, joined Mudra Marketing Services (MMS) as senior vice-president, strategy. Sinha has worked with leading agencies like JWT, O&M, Leo Burnett, TBWA and Bates over 13 years. He made a beginning selling software code in 1994. He then moved onto account planning at Leo Burnett Delhi in 2000 handling clients like Dabur, SAB Miller, GPI and Benetton. In 2003, he joined Ogilvy and later he worked at TBWA. In 2006 he became the national planning director at David..
Pratap Bose crossed over to Mudra Group
After 15 years of being part of the Ogilvy India team and the youngest CEO at O&M, Pratap Bose decided to call it a day. He is now chief operating officer at the Mudra Group . He leads the Groups foray (including acquisitions and alliances) into rural marketing, public relations, events, sports and retail marketing. In addition, Bose has the mandate to grow and fast track Rapp Collins and Tribal DDB into the most envious CRM and digital agencies in this country.
Son of a Pitch joined Ambience Publicis
Kaustav Das joined Publicis Ambience as executive vice-president, south. Prior to that, he was managing director at Orchard India. Das began his career in 1992 at Sobhagya, Kolkata. He moved to O&M Bangalore after that. His next stop was Lowe (then Lintas) where he went on to head the Hindustan Unilevers food portfolio (Dalda, Flora, Kissan). Later to took over as vice-president, south, TBWA India. He grew the agencys south operations manifold during his stint there and earned himself the nickname Son of a Pitch.
Ajai Jhala made CEO, BBDO India
Ajai Jhala was appointed chief executive officer of BBDO India. A year old, BBDO India, has big businesses such as Pepsis 7Up and HPs Imaging and Printing Group in its bag. Jhala has worked with the Lintas Group for almost two decades. He joined Lowe in 2002 and was there for six years, shuttling between London, Paris and Bangkok. Prior to Lowe, he was with O&M, New York, for around two years. Before O&M, he was with Lowe. .
Nikhil Nehru joined Results International Group
Nikhil Nehru, promoter, Ontrack Consultancy Services, joined Results International Group as chairman for the India operations. Nehru started his career in 1968 in account management with McCann, which was then Clarion McCann.