Morepen Inks Mktg JV With Italian Co

New Delhi, October 25: | Updated: Oct 26 2002, 05:30am hrs
Morepen Laboratories Ltd on Friday signed a marketing joint venture with Italian diagnostic company A Menarini to market the latters glucometer range under the Dr Morepen umbrella in India.

Dr Morepen would introduce Menarini glucometers under the brand Dr Morepen HomeHealth which would followed by manufacture of these products in India with technological inputs from the Italian company, which is ranked among top 20 pharma companies in Europe.

Morepen Labs chairman and managing director Sushil Suri said the tie up was another momentous step in taking the brand promise of Dr Morepen Health in Your Hands further.

The glucometers would be launched in two designs and priced at Rs 3995 and Rs 4850. The products have biosensor and electrochemical features which work on the concept of electron capture.