Global marketing information services firm JD Power said that besides the increasing use of Internet, visits to dealerships by customers have also fallen substantially as an increasing number of buyers are rejecting and selecting specific models even before visiting dealerships.
A greater proportion of new vehicle shoppers use the Internet to find information about makes and modelsup from 21% in 2007 to 34% in 2009, the study India Escaped Shopper Study SM said.
Among new shoppers, only 69% reported having visited a dealership in 2009 as against 82% in 2008. Besides, the percentage of shoppers who sought information from friends and relatives during vehicle selection process increased from 70% in 2007 to 74% in 2009, the study said.
By gathering information from the Internet and advice from friends and relatives, shoppers have the ability to examine models on their consideration lists at their own convenience and without necessarily visiting dealerships, JD Power senior director (Asia Pacific) Mohit Arora said.