Modicare Launches Slew Of New Initiatives To Promote Products

Mumbai: | Updated: Apr 25 2002, 05:30am hrs
The Rs 180-crore Modicare Ltd—a network marketing company—has embarked on a host of marketing initiatives to promote its existing as well as new products this year. Mr Samir Modi, president and managing director, Modicare Ltd, says the company has launched three new integrated e-commerce distribution portals called ‘’, ‘’ and ‘’, to help its partners service customers through a nation-wide Modicare infrastructure.

According to Mr Modi: “ comprises product catalogue, provides an e-commerce-enabled Web supermarket and online ordering of products by connecting customers to the closest Modicare consultant and provides real time tracking of consignments, live chat rooms with top Modicare trainers, online education and full time reports to help monitor one’s business.”

In addition, Modicare has launched “The Modicare Success Centre” in three different areas such as the ‘supermarket’, the ‘lifestyle corner’ and ‘training centre’ to create a platform for distributors to enable them to conduct their business, says Mr Modi.

Adds Mr Modi: “It has been our belief that visual representation and experiencing the products is what helps marketing our brands better. Keeping this in mind, we have developed the concept of Modicare Success Centres.”

As part of the marketing strategy, Mr Modi informs that the company has designed a mini supermarket, with branding in the form of a neon signage and display panels that facilitate easy and quick access. “There are wall racks with different placards to indicate the various products comprising personal care, cosmetics and skincare, home care, laundry care, food grade, plastic containers, auto care, soft toys, audio cassettes and colouring books for children and aqua care among others,” he adds.

According to Mr Modi, the objective of the training centre is to create the driving force that would lead to success stories. “We are also providing online services and an interactive touch screen kiosks for our consultants to check their profits and sale figures,” explains Mr Modi.

Recently, Modicare Ltd changed its corporate logo to give it a more international appeal. As for the rationale behind this move, explains Mr Modi: “The new logo with M in the center signifies the Modicare family and the outer ring is in a sense representation of the macro economic view of Modicare. We would implement exporting our products to SAARC countries in the next two years time-frame.”

Modicare Ltd in association with its partner Tata AIG General Insurance Company Ltd has embarked on providing its consultants with a special Personal Accident Cover of Rs 1 lakh—at no extra cost, informs Mr Modi.

“The policy will cover loss of life and permanent total disability as a result of an accident. Its cover will extend worldwide, 24 hours a day,” he adds.