The company which till last year had a 65:35 ratio between home appliances division and mobile and IT division is now at 50:50, according to Ravinder Zutshi, deputy managing director, Samsung India. The company is targeting a 40% increase in its overall sales of $3.6 billion this year.
Ranjit Yadav, country head, Samsung Mobile & IT, said, The mobile and IT business would contribute around 50% of the overall sales this year as Samsung is offering a wider product portfolio along with low prices.
The two most important growth drivers of the home appliances category which are refrigerators and washing machines have witnessed a 30% growth over last year.
One of the main reasons attributed by Yadav for the strong growth of the IT and mobile division is that the launch of smartphones and tablets are accelerating the growth of the segment.