MNCs target e-learning market in India

Mumbai, March 28 | Updated: Mar 29 2005, 05:49am hrs
India is fast emerging as an e-Learning hub. To cash on this trend, multinationals like McGraw-Hill, Digital Think, SkillSoft, Mentergy, etc. are in the process of consolidating their operations in India.

While the West currently has more mature e-Learning markets, we will have more growth e-Learning in the Asia-Pacific region during 2004-05, said Nasscom vice-president research Sunil Mehta.

India is likely to see dual benefits through this trend. Firstly, India will emerge as a hub for developing e-Learning software as well as a major market for e-Learning tools. In the Asia-Pacific, as price sensitive organisations cut back on their training investments, it will prove to be a big opportunity for us, said a Tata Interactive systems spokesperson. The company provides e-Learning solutions to diverse sectors like steel, automobiles, cement, telecom and IT. Among its customers are Colgate-Palmolive, Citibank, GlaxoSmithkline, HP and Orange.

NIIT executive vice-president Sanjiv Kataria said, We have done a lot of e-Learning work with the top five IT companies in India, which forms a major part of our customers. Our e-Learning tools are widely used by our student network and a good part of our business comes from the education segment as well.

As the e-learning market matures ain the US and Europe, established players in those markets are expected to start expanding their geographic reach and will look at the Asia-Pacific region for setting up more offices. The worldwide corporate e-Learning market is expected to reach revenues of $23 billion by 2005 growing at a CAGR of 25%. According to Nasscom analysts, there will be a significant shift in demand for e-Learning content. In 2000, IT content accounted for as high as 72% of overall demand generated primarily from IT companies.