MMD to focus on Indian market

Written by Ronojoy Banerjee | Ronojoy Banerjee | Bangkok | Updated: Aug 12 2011, 17:55pm hrs
Multimedia Displays (MMD) has identified the Indian market as a key growth driver for the company in the years ahead. For this purpose, its India unit has set itself an ambitious target of being reckoned among the countrys top three monitor makers. MMD is engaged in the selling and marketing of monitors of leading electronics company Phillips.

We want to be among the top three players in India. For this purpose, we are also expanding our sales network across the country, said MMD Indias country director Gautam Ghosh. He said that over the next one year the company was going to double its sales network to 275 units. For better penetration of the market, the company has come up with a unique distribution strategy under which MMD would remove the middle man from the chain. At present, products move from distributors to dealers before reaching the respective retail outlets.

MMD India has divided the market into five segments North, East, West and South 1 and South 2. The company has divided the southern market into two parts since it is the largest market in the country, selling up to 1.4 lakh monitors per month.

The company has identified the segments of education, hospitality, banking and insurance as the growth drivers for the monitor maker. The Indian market is still at its nascent stage where a bulk of the consumers opted for monitors in the range of 15.6 inches to 18.5 inches as compared to 20 inches and 22 inches in other markets.

In Bangkok last week, MMD unveiled three new monitor models. The products would be formally launched next week.

Travel for this report was sponsored by MMD