Addressing the media, Microsoft India marketing and business operations director Ranjivjit Singh said, processes and application integration are key tools in todays complex business environment, where implementation costs are on the higher side and geographical expansion has become a norm.
BizTalk Server 2004 will enable customers to manage and automate their business processes and offer tools to design, deploy and monitor these processes in real time, he said.
As per IDC India, the EAI services market in the country is expected to grow at a compounded annual growth rate of 37.4 per cent from $7.78 million in 2001-02 to $27.71 million by 2005-06.
Microsoft has partners like Cap Gemini Ernst&Young (CGE&Y) and TCS, who have announced their initiatives related to BizTalk server.
TCS will set up a centre of excellence in Pune, while CGE&Y will create a consulting practice around it especially for banking, financial services and insurance sector (BFSI) which will include consulting, implementation, maintenance and migration from legacy integration projects.
Microsoft has ICICI Bank and Moser Baer as its first Indian customers for the BizTalk Server 2004.
The company expects BFSI, manufacturing and telecom verticals to be the early adopters of the product.