However, the models being adopted by these telcos for their rollouts vary. Microsense is adopting three revenue models to help telecom operators set up their hot spots. These are the build-operate-transfer (BOT), build-operate-share (BOS) and build-operate-own (BOO) routes.
In case of Bharti, Microsense is working on the BOS model while in case of MTNL the BOT model has been adopted. Microsense is also in talks with BSNL for setting up wi-fi hot spots, which might be executed on the BOT model.
Microsense is additionally looking at investing $3 million in the year 2005-06 in setting up its own hot spots. In the next six months, the company is targeting to set up hot spots in 1,000 locations. It currently has 20 hot spots in the national capital region and 200 in the country. These locations include Cafe Coffee Day outlets, hotels, restaurants and airports.
We are Wi-Fi(ing) all Cafe Coffee Day outlets. We are also in talks with Pizza Hut and McDonalds, as well as most of the airports for the same. We will soon make a foray into Sri Lanka with our solutions, Microsense Pvt Ltd managing director S Kailasanathan said.